The BBC’s guide to getting more out of life


In July 2007 we launched BBC Lifestyle across a series of international territories with an identity that expresses the station’s quality programming and local relevance.


The identity package is based on a gallery of thousands of still colour photographic images arranged in a colour spectrum. The identity is updated in each market using images submitted by viewers - ensuring that the channel feels relevant to each market.


www.bbclifestyle.com