Witty + Useful
Discovery Networks Europe challenged us to differentiate Home & Leisure from its duller competitors using wit and humour.
Our âSwiss army knifeâ identity concept positions the channel as an entertaining source of practical information.
Following H&Lâs re-positioning the station became Britainâs best rated menâs lifestyle channel. The identity won a clutch of creative and marketing awards including Promax World Class and BDA Platinum.
