Champions League Final, Wembley
The Wembley 2011 brand referenced heraldic lions found on statues and artwork across London. The lions flanking our contemporary crest represent the finalist teams battling to become champions of Europe. The identity was used to dress Wembley and applied throughout the city, whilst UEFA's sponsors, broadcasters and licensees made extensive use of the identity in their match promotions.
Project type: EVENT Region: INTERNATIONAL