BBC Lifestyle
CHANNEL BRANDING
We launched BBC Worldwide’s Lifestyle channel across a series of international territories with a brand that expresses the station’s quality programming and local relevance. The identity utilises thousands of still images arranged across a colour spectrum. Sequences are tailored to each market using viewer-submitted photographic content.
Project type: TOTAL PACKAGE Region: INTERNATIONAL
What we did
LOGO DESIGN
BROADCAST IDENTS
PRINT ADVERTISING
FONT DESIGN
BRAND GUIDELINES